What is a B Corporation?

Certified B Corp companies are changing the terrains of inclusivity, sustainability and transparency in business. Envisaging business as a force for good, B Corps are playing a huge part in resolving society’s most complex issues, harnessing the power of business to drive towards reduced inequality, lower poverty, stronger communities and a healthier environment.

A B Corp organisation has integrity embedded into its culture and also meets the highest standards of verified social and environmental performance, public transparency and legal accountability to balance profit and purpose. This progressive stance on business is part of a wider global culture shift towards a fairer, kinder economy.

Why Amodal decided to become a B Corp business:

For us here at Amodal it wasn’t a decision we spent hours deliberating – it was a no brainer. We see plenty of alignment and overlap between the B Corp mantras and Amodal’s values and objectives. Starting our B Corp journey was something that felt very natural for us; another step in our journey to building a sustainable business.

There are plenty of companies that say their business is sustainable but are they practicing what they’re preaching? Whilst we like many companies in the construction industry have obtained industry certifications for services and processes, we needed further proof of our sincere commitment to creating a business that is part of the change we seek across the world. 

B Corp Certification looks further than products; it establishes a company’s impact based on its values. To receive certification, a business will initially be assessed on its relationship with employees, customers, community and the environment. This process named a B Impact Assessment will then be published as a report, which is consequently made transparent on Certified B Corporations also amend their legal governing documents to require their board of directors to balance profit and purpose.

This amalgamation of third-party validation, public transparency and legal accountability help establish trust and value – two pillars of what makes a truly sustainable business.

What is a Pending B Corp

B Corp Certification is based on the verified practices and policies of a company over the past year—not what it aspires to do in the future. That means that only companies that have been in operation for at least twelve months are eligible for B Corporation Certification. Early stage companies need a way to signal to stakeholders that they are on track to certifying as a B Corp. B Lab created Pending B Corp status to help those early stage companies make that commitment count. To become Pending B Corps, companies go through the B Impact Assessment and meet the legal requirement for certification.

When will Amodal be Certified

Amodal are on track to become Certified by mid 2021. We will publish our impact statement for all our stakeholders to review.

What do our staff think?

Samuel Karam

Knowing that I’m working for a Pending B Corporation gives my work a greater meaning and purpose.

Michael Barber

Being part of B Corporation under pins our values and reinforces them, it demonstrate how Amodal are committed to making a difference and i’m proud to be part of this team.

Natasha Callis

I am honoured to be a part of a working culture which encourages a healthier environment, stronger communities and above all else values purpose as much as profit.

Rachel Owen

I’m pleased to part of an organisation who consider success by more than just profits. 
The fact that consideration is made to the impact employees, customers, community and the environment is so refreshing and I’m very proud to be a part of it

Dan Kilford

The values and ethics held by a B Corporation for me are a no-brainer to develop sustainably.
It represents the companies really at the forefront of how businesses will and should be running in the future, pushing ourselves and our clients to a much better way of working for society as a whole.

Thomas Whiting

I know I am part of a sustainable business that is committed to doing good for people and the planet.
Joining the B Corporation community lets us understand our true impact to improve on and encourage others to do the same.

Lisa Clements

Sustainability and the environment are super important issues of our today, I’m so proud to work for a company that not only mirrors my personal values for the envrionment but is pro-actively advocating a membership to B-Corp where we can constantly better ourselves as individuals and as a company.

Who else is a B Corp