What is a B Corporation?
Certified B Corp companies are changing the terrains of inclusivity, sustainability and transparency in business. Envisaging business as a force for good, B Corps are playing a huge part in resolving society’s most complex issues, harnessing the power of business to drive towards reduced inequality, lower poverty, stronger communities and a healthier environment.
A B Corp organisation has integrity embedded into its culture and also meets the highest standards of verified social and environmental performance, public transparency and legal accountability to balance profit and purpose. This progressive stance on business is part of a wider global culture shift towards a fairer, kinder economy.
Why Amodal decided to become a B Corp business:
For us here at Amodal it wasn’t a decision we spent hours deliberating – it was a no brainer. We see plenty of alignment and overlap between the B Corp mantras and Amodal’s values and objectives. Starting our B Corp journey was something that felt very natural for us; another step in our journey to building a sustainable business.
There are plenty of companies that say their business is sustainable but are they practicing what they’re preaching? Whilst we like many companies in the construction industry have obtained industry certifications for services and processes, we needed further proof of our sincere commitment to creating a business that is part of the change we seek across the world.
B Corp Certification looks further than products; it establishes a company’s impact based on its values. To receive certification, a business will initially be assessed on its relationship with employees, customers, community and the environment. This process named a B Impact Assessment will then be published as a report, which is consequently made transparent on bcorporation.uk. Certified B Corporations also amend their legal governing documents to require their board of directors to balance profit and purpose.
This amalgamation of third-party validation, public transparency and legal accountability help establish trust and value – two pillars of what makes a truly sustainable business.
What is a Pending B Corp
B Corp Certification is based on the verified practices and policies of a company over the past year—not what it aspires to do in the future. That means that only companies that have been in operation for at least twelve months are eligible for B Corporation Certification. Early stage companies need a way to signal to stakeholders that they are on track to certifying as a B Corp. B Lab created Pending B Corp status to help those early stage companies make that commitment count. To become Pending B Corps, companies go through the B Impact Assessment and meet the legal requirement for certification.
When will Amodal be Certified
Amodal are on track to become Certified by mid 2021. We will publish our impact statement for all our stakeholders to review.